SEO
Search engine optimization (SEO) is the process if increasing the quality and quantity of website traffic by increasing the visibility of a website or a webpage to users of a web search engine. It refers to the improvement of unpaid result and excludes direct traffic/visitors and the purchase of paid placement.
Optimizing a website may involve editing its content, adding content, and modifying HTML and associated coding to both increase its relevance to specific keywords and remove barriers to the indexing activities of search engines like google, yahoo, Bing etc. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
What goes Into SEO?
To understand the true meaning of SEO, let's break that definition down and look at the parts:
- Quality of Traffic.
You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really, you're a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.
2. Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
3. Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.
How it works?
SEO involves making certain changes to your website design and content that makes your site more attractive to the search engines. You do this in hopes that the search engine will display your website as a top result on the search engine results page.
Though search engine optimization can get quite complex when it comes to all the different facts that impact your ranking, the basic process is not as difficult to understand.
Search engines want to provide the best service for their users. This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for.
In order to do this, search engines will scan, or crawl, different websites to better understand what the site is about. This helps them deliver more relevant results to those who are searching for certain topics or keywords.
Similarly, the search engines will scan the site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the search engine results page.
SEO is the process that organizations go through to help make sure that their site ranks high in the search engines for relevant keywords and phrases. For instance, let's say that you have an article about how to build a birdhouse.
In order to get your content in front of the right people, you want to try to optimize your this post so that it will show up as a top result for anyone who searches for the phrase "build a birdhouse."
There are many benefits of SEO for your business. By improving your SEO, you can work to expand your visibility on the search engines. This helps you reach and engage more potential customers. By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic traffic.
Factors that impact SEO
Now that we know what is SEO and how it works, let's take a look at some of the factors that can impact our search engine optimization ranking. Search engine giant, Google will never give away the exact algorithm they use to rank sites.
However, we do have a pretty good understanding of some of the factors that impact search engine results page (SERP) rankings. These factors include both on-page and off-page factors, which we will discuss below.
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